Organized, ambitious, competitive, and sometimes a little impatient. Laid-back, collaborative, creative, and sometimes a little messy. Does one of those sentences describe you better than the other?
Most of you probably already associate with either the "Type A" or the "Type B" personality. Or, perhaps you associate with both in different contexts -- like those of us who schedule our time and write to-do lists like maniacs, and yet have never made our beds once in our lives.
In 1951, there was a 21-year-old man who had trouble with public speaking. In fact, the thought of speaking in front of a group of people was so off-putting that it'd often make him physically sick.
Determined to improve his speaking ability, he ended up taking the Dale Carnegie training program -- an educational course aimed at helping individuals improve their communication skills and better influence outcomes. And since then, he can't stop talking.
Last year, former This American Life producer and Planet Money co-host Alex Blumberg launched a business of his own: Gimlet Media. In true journalistic fashion, Alex decided to document the entire process of starting Gimlet -- from botching a pitch to legendary venture capitalist Chris Sacca, all the way through finding his business partner Matt Lieber and negotiating their equity in the company -- and release it as a podcast of its own.
Getting people to spend money online is easier than ever, but that doesn’t mean it’s easy for everyone. There are still plenty of consumers out there who aren’t comfy passing along financial information, no matter how secure the transactions get. One small slip, and you could turn them off of shopping with you for good. So, how can you get your visitors to trust you enough to convert to customers? Here are some tips to help.
Producing email newsletters for B2B markets can be a vital part of your inbound marketing. Producing one, week after week, which actually gets read isn’t always so easy. Luckily, publications of all shapes and sizes can create great newsletters—you just have to know your audience and what they will find most engaging.
[Cue Twilight Zone Music] There is another dimension beyond which is known to most marketers. It is a dimension that is vast and chaotic and as timeless as the sales process itself.
It is the middle ground between the introduction and the close, between engagement and disengagement, it lies between the deepest of our marketing fears and the heights of our marketing knowledge. This is the 4th dimension of the sales funnel. It is an area which we’ll call… The Sales Continuum.
You may not be a designer by trade, but as a content marketer, it's your job to make sure you're creating content compelling enough to hit your traffic, lead generation, social sharing, and engagement goals.
Adding images to your blog posts is one of the most important ways to get more readers, subscribers, and leads out of the content you spend so much time creating.
Whether we like it or not, dictionaries are living, breathing documents, and new words are added to them regularly.
Although the Oxford English Dictionary editors get the final say, they actually look to us to dictate whether a word should be added. In other words, we have no one but ourselves to blame for all the weird words that make the cut every year.
There's a lot of content out there about productivity -- everything from hacks to shortcuts to tips and tricks for how to get more done in less time. It's all about the sprint, the checking things off the lists as quickly as possible, and the downloading of software that'll block out any and all distractions.
But what about those times when you just want to surf the internet aimlessly? Hey, no one can be totally productive all the time.
Nothing about running an ecommerce website is straightforward and easy. The goal is, of course, to present a product, entice buyers to purchase, and then process the payment. This is how even the most basic ecommerce site should run. For those that really want to increase sales through the use of psychology and maybe even a little wheedling, there are some other tactics you can adopt.
On the web, there are few things more discouraging than a big block of text. That's because humans are visual creatures -- we tend to gravitate toward content that is pleasing to the eye, and we're especially drawn to visuals that capture (and keep) our attention.
It's no wonder that 70% of marketers planned to increase their use of visuals in their content marketing this year. Sometimes visuals are just a more effective and creative way to present information, data, or difficult-to-understand concepts. After all, they don't say "a picture is worth a thousand words" for nothing.
Did you know that just 3% of people generate 90% of the impact online?
Considering this alarming statistic, it should come as no surprise that leveraging the power of this select group of influencers serves as a highly valuable strategy for businesses looking to expand their reach.
This post originally appeared on HubSpot's Sales blog. To read more content like this, subscribe to Sales.
Take a second to imagine a business event you attended recently.
When the keynote presentation ended, it's likely that a majority of the vendors and attendees flocked to the nearest charging station, pulled out their tablets and pretended to look busy, or awkwardly huddled with their coworkers around the tall tables by the refreshments.
Remember the slogan "Reduce, Reuse, Recycle?" It was originally coined in reference to paper and plastic products, but it also can be applied to your content marketing strategy. Not only can repurposing content save you time, but it also can help you generate way more results.
The strategy of repurposing existing content has been oiling the HubSpot content engine for years, and this Thursday, we'll be hosting a webinar with Likeable Local to give away our secrets.
When determining prices for your ecommerce store, you’re likely to consider traditional methods: markup, anchor, and luxury pricing. There is absolutely nothing wrong with these strategies, especially if you’re hoping to set it and forget it—until sale time, of course. However, these three traditional methods aren’t the only strategies you can employ. If you’re willing to shake things up a little, consider some of these edgy techniques that have seen success.
English music producer Simon Cowell once told Rolling Stone Magazine, "You have this amazing thing now called fan power. The whole world is linked through a laptop. It's absolutely brilliant."
He was talking about music artists here, but this can apply to any type of event host or marketer. Social media allows us to promote our events more strategically, listen to and engage with our fans, enhance attendee experience, help measure the event's overall success, and find areas for improvement in the next time you put it on.
Think about those brands that you purchase from over and over, even when there are cheaper options out there. Do you usually fly on a particular airline? Do you buy your coffee from the same place every morning? Do you recommend a specific restaurant whenever out-of-towners ask for suggestions?
You're out with friends, laughing, having a grand old time -- when someone asks the group a total brainteaser: "Why don't 'B' batteries exist?"
You're stumped. Your friends are stumped. You whip our your smartphone and type the question into the Google machine. And boom: Up pops a battery company's blog post on the nationally uniform specifications for the size of battery cells. It's exactly what you were looking for, you nerd.
Until the 1950s, most people thought sleep was an entirely passive activity. Nowadays, we know that our brains are actually very active when we're sleeping. In fact, neurons in our brain fire nearly as often when we’re asleep as when we're awake -- and they consume almost as much energy.
Why? Some scientists say it’s because neural circuits replay important memories when we sleep.
There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It's like they wait for you to get all of your ducks in a row and then unleash an update that changes everything.
Sure, they're pretty open about that fact that they're doing this for everyone's own good -- each algorithm tweak brings us one step closer to more relevant search results, after all.
When was the last time you just went for something?
The simple truth is that as we grow older, our naive childhood fearlessness is often replaced with hesitation, causing us to miss out on countless opportunities for growth and betterment.
And while it's easy to allow this shift in perspective to sideline our aspirations, Torie Sullivan wasn't willing to make this kind of sacrifice when it came to her mission to attend HubSpot's INBOUND event.
When running a sponsored content campaign, you need to create great content. What's more important however, is making sure that content gets into the hands of the people who will find it most relevant.
We’ve all been there. You click on a blog post about marketing tips ... or the latest attempts to colonize Mars (whatever strikes your interest). You skim the article for a few seconds, and then you click that back arrow so fast, it’s like you were never there.
“Not slogging through that one,” you think to yourself.
Writing blog posts and other content takes time -- time you and your team might not feel like you have to spare.
And yet, you keep reading that companies regularly publishing quality content to their blogs are reaping the biggest rewards in terms of traffic and leads. Better yet for those companies, those results continue to pay out over time thanks to search engines.
Despite the tech industry's reputation for being a community of early adopters, one very important thing has remained stuck in the past: gender equality.
Working in the industry for years in a handful of executive roles, Sue Heilbronner saw this first-hand: "For a lot of my career, I've been the only female in the room. That was true when I was a federal prosecutor, and it's been true as an investor and startup executive. But it never really bothered me until recently."
Think for just a moment. If your customers needed to reach you right this minute regarding a problem with a product or service they purchased, would they be able to? It may seem unreasonable to provide 24/7 access to your company for customer support, but as consumers experience more and more instant gratification, they come to expect it.
Why are manhole covers round? How many times heavier than a mouse is an elephant? How many golf balls can you fit in a school bus?
Most hiring managers have heard about using these "creative" questions to identify the best candidates. Fortunately for smart, well-qualified candidates everywhere, recent studies have found that the brainteaser interview questions made famous by Silicon Valley and Wall Street are just as silly as they sound.
97% of marketers see the opportunity that content marketing presents, according to a recent survey from HubSpot and Smart Insights.
Considering this statistic, it's likely that you already have your hands full with writing quality content to attract new traffic and leads. And if that's the case, you're also probably no stranger to the panicked feeling you get when achieving your monthly or quarterly goals starts to seem like an impossible feat.