Are you a jack of all inbound trades or a master of one? If you’re looking for a new gig, recent research shows that you may be better off as the former.
According to a new study by Fractl and Moz, there’s an increasing demand for marketers with a varied skill set. The study also found that demand is high for inbound skills, with significant growth seen in the number of roles seeking social media, content marketing, and digital marketing skills. However, employers struggle to find well-rounded marketers with the technical and creative competencies needed to succeed in today’s marketing landscape.
You know what I love most about 80’s and 90’s sitcoms? The catchphrases.
From Steve Urkel’s “Did I do that?” and Uncle Jesse’s “Have mercy,” to even the obscure Joey Russo’s “Whoa”, these gems have long outlived their alma maters and are often the first things we think of when the show or character comes to mind.
These catchphrases accomplish everything we as Marketers hope to accomplish with a value proposition.
It's no secret video is becoming a bigger and bigger part of companies' inbound marketing strategies. This year alone, we've seen Twitter launch video autoplay in our feeds, Facebook give advertisers the option to buy video ads, and the rise of live streaming video via Periscope and Meerkat.
Nowadays, the play button is becoming "the most compelling call-to-action on the web," to borrow the words from business leader Andrew Angus.
Recently, an email about a new public market opening in my neighborhood caused me to go on a forward-frenzy. (You’re welcome, Boston Public Market.) I was so excited that I shared it with every single family member, friend, or co-worker who lived in that area. While no purchases were directly made from that email, Boston Public Market's reach was greatly increased -- all because it sent an interesting, relevant email to me.
When it comes to sponsored content, no single format or medium is the perfect fit for every advertiser or every campaign. However, many times publishers settle into a routine of creating text-based offers—eBooks, whitepapers, and guides—as they’re both easy to create and easy to consume.
Remember that old game show, Let’s Make a Deal? Contestants were given the choice between a prize they could see—such as $1,000 right here, right now—and a prize they couldn’t. Let’s see what’s behind door number two! While we watched at home, yelling at the contestant for being so stupid as to give up the certain prize for the cheap toaster that inevitably waited behind the closed door, we still knew deep down that we’d have taken the chance on the possibility of a bigger prize.
Let's say you've come to the difficult realization that quite frankly your brand -- if you can even call it that -- is all over the place. Or perhaps worse, you have a defined brand, but you're noticing that it just doesn't seem to mesh with who you really are and what you really do.
It’s no secret that landing pages are essential to the success of your ecommerce site. Whether you’re creating these pages for your pay-per-click campaigns or for email blasts, a few things always remain the same. It doesn’t matter if you’re brand new to the ecommerce landing page design or just looking for a quick refresher. These six landing page musts will never change.
When you're sifting through your News Feed, what tends to catch your attention? More likely than not, it's YouTube videos, pictures, animated GIFs, and other visual content, right?
This isn't to say text-based content isn't important. After all, you're reading this post right now.
But what this does mean is that creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images will do wonders for catching your readers' attention and enhancing your text-based content.
"Bad news for craft beer lovers: The Alchemist is not going to reopen after all. The pub and brewery in Waterbury, Vt., were destroyed by Hurricane Irene in August. The owners, John and Jen Kimmich, had been planning to rebuild and reopen, but they have learned that insurance will not cover the losses in the basement, where the brewery was located."
That’s the lede from a 2011 story in The Boston Globe.
So how is The Alchemist featured on our most recent podcast about growth? Well, turns out that this wasn’t the end of The Alchemist after all.
The publishing industry is nothing if not dynamic, evolving and adapting on a daily basis. Everything from content format to technical infrastructure are shifting to accommodate digital readers, increase circulation, and drive more revenue for advertisers.
Chelsea Clinton, Vice Chair of the Clinton Foundation, is no stranger to the spotlight. And while living in the public eye comes with its fair share of pressure, Chelsea is using her amplified voice to do good.
Serving as the vice chair of the Clinton Foundation, Chelsea is committed to improving global and domestic health, creating service opportunities, and empowering future generations -- among many other notable initiatives.
In the early days of email marketing, we only had to worry about a handful of desktop email clients. Now, we have to make sure our marketing emails look good in a variety of desktop clients, from Gmail to Outlook to Yahoo! Mail. On top of that, you have to consider mobile users, too -- after all, 53% of people read email on their mobile devices.
Every once in a while, I'll come across a site that really makes me stop and think. A site that pushes the boundaries of what is known to be possible on the web. Whether it be the design aesthetic, usability, interactivity, sound design, or value that the site provides, we all know what it's like to stumble across a masterpiece.
Unsurprisingly, many organizations exist to highlight these sites and the contributions they make to the web.
The other day, I found myself in yet another discussion about how content marketing is a "trendy idea" rather than a viable long-term strategy.
Needless to say, I started to feel like I was in a Bizarro World. You know, one where a weirdly mutilated Superman says “Goodbye” when he means “Hello," or where Elaine Benes hangs out with three guys who bear strange resemblance to Jerry, George, and Kramer, except that they read and are annoyingly reliable and polite?
When you don’t have the right system in place, running a marketing campaign can be messy business.
From assigning ownership over certain tasks, to establishing deadlines, to collaborating with campaign stakeholders, to writing and editing copy … there’s a lot to manage. And with so many moving pieces to consider, disorganization can be a major enemy.
When you’re desperate to spread the word about your ecommerce site and get visitors clicking on products, your first thought may be to blast out a coupon to everyone on your contact list. While coupons definitely work, they’re not the only marketing tools you have in your toolbox. Several other techniques exist and have been proven to work. Try some of the following tactics and watch your conversions grow.
This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. Marketers were anxious. Fear mongering abounded. But now that “Mobilegeddon” is actually upon us, some are saying that the reports of doom and destruction have been greatly exaggerated.
Many marketers have asked the HubSpot team just how worried they should be, so we sifted through the post-apocalyptic dust to review the damage for ourselves.
I wasn't always a morning person. Whether I was actually doing something productive or just sitting in my bed watching reruns of The West Wing, I remember relishing those late night hours. In those days, sleeping in until 11:00 a.m. was second nature.
Nowadays, though, I couldn't sleep past 6:30 a.m. if I tried. But I kind of love it -- my mornings are by far my most productive time.
We've all dreamt about writing a blog post so good that it generates more and more traffic each month after it's published. Sounds like a pipe dream ... right?
Turns out, this isn't a pipe dream after all. We recently found that there are unique blog posts in the archives of many business blogs that generate compounding traffic month over month and year over year.
In theory, traveling for a conference seems glamorous. Your company is paying for you to go someplace new and exciting where you'll stay in swanky hotels, meet lots of fabulous people, and learn tons of new things.
But sometimes, reality isn't so sweet. Maybe your flight gets delayed, or your luggage gets lost, or your hotel room has a barely functional A/C unit, or your favorite suit somehow ends up with coffee all over it.
Main-EchoDie B469 zwischen Stockstadt und Mainhausen ist n der Nacht zum Mittwoch mehrere Stunden gesperrt worden. Während einer Verfolgungsfahrt hat ein Lastwagenfahrer bei Mainhausen (Kreis Offenbach) die Kontrolle über sein Fahrzeug und einen Teil der Ladung verloren.
Main-EchoSimone Amthor (Spvgg Stetten) ist neue stellvertretende Kreisvorsitzende des Tischtennis-Kreises Main-Spessart. Das ergab eine Tagung des Vorstands vorige Woche in Kreuzwertheim. Der neue Vorstand war zuvor beim Kreistag in Tiefenthal unter Beteiligung der Vereine gewählt worden.
Think about what happened in 2007, for instance. That year, Apple launched the very first iPhone, J.K. Rowling published the final book in the Harry Potter series, and HBO's The Sopranos aired the controversial final episode.
Now, Apple's about to release the iPhone 6S, filming has begun for the movie version of the Harry Potter's spin-off book Fantastic Beasts and Where to Find Them, and Game of Thrones has displaced The Sopranos as the most popular HBO show of all time.
There are a lot of metrics that you can look at as a publisher to understand how well your content is resonating with audience members—pageviews, returning visitors, keyword performance, referrals, etc. Each of these gives you insight into some form of reader engagement.
Even after years of learning it in school, grammar is just one of those things people still mess up.
It's hard. Words and phrases that sound fine in your head can suddenly look like gibberish when written down ... that is, if you've even realized you made a mistake in the first place. It's easy for little grammar mistakes to slip by -- especially when you're self-editing. But how do you prevent grammatical errors if you're not even aware you're making them?