Amazon is the most visible advertiser on Google AdWords, and eBay is the most visible on Google Shopping, according to a recent report from Searchmetrics. Read the full article at MarketingProfs
Former Gigwalk CEO and ad-tech industry veteran Bob Bahramipour of InMobi offers insight into the future of mobile advertising, the metrics that really matter, and the role of corporate culture in building a successful global company. Read the full article at MarketingProfs
Consumers are taking a circuitous path to purchase, and getting to know them in a single channel is not good enough. You must know them at every point of interaction. Read the full article at MarketingProfs
Preparing for presentations is tough, tedious, and time-consuming, and the cardinal rule once you're in the room is to engage those in your audience--not put them to sleep. These seven tips should help. Read the full article at MarketingProfs
Chief marketing officers (CMOs) say they are expected to simultaneously retain customers, increase brand awareness, improve customer satisfaction, and increase customer profitability, according to a recent report from Oracle Marketing Cloud and the Aberdeen Group. Read the full article at MarketingProfs
Most Millennials prefer emails for staying in contact with companies. Surprised? If so, you may need to change how you reach out to this email-loving generation. Read the full article at MarketingProfs
The Apple Watch has been making a splash with consumers since its launch. For brands, it offers a key moment to make a very personal connection with customers. Read the full article at MarketingProfs
Would you like to be perceived by the C-Suite as someone with business acumen? As influential, credible, and relevant to business? Of course you do! Who wouldn't? Yet, only 1 in 5 marketers is perceived that way. Read the full article at MarketingProfs
Most smartphone owners in the United States say they check their device multiple times an hour on average, according to a recent report from Gallup. Read the full article at MarketingProfs
Despite Instagram's immense popularity with consumers, most brands still shy away from using it. Those brands are missing out on a huge opportunity to increase their customer base. Read the full article at MarketingProfs
When customers use your e-commerce site's search function, they're very likely looking to buy. If your site search isn't running optimally, you're losing sales. Read the full article at MarketingProfs
Learn how Facebook plans to own the entire consumer journey. (Yes, we'll talk about Moneypenny, too.) Also: tools that'll up your GIF game, create instant replays, and save Periscope videos; and why bloggers would rather work with you... not agencies. Read the full article at MarketingProfs
Is your website stuck in the past or in need of an update? Here's a look at the essentials of a winning website. Read the full article at MarketingProfs
B2B content marketers are intent on pushing their products/services in content pieces whereas their audience is looking for substantive ideas, according to a recent report from The Economist Group and peppercomm. Read the full article at MarketingProfs
To craft better customer experiences, first create customer personas. The online clues on your website can give you the needed info to do so. Read the full article at MarketingProfs
Today's marketing environment is noisy and crowded. We have so many new techniques to promote our products and services that the chaos and clutter are getting worse. How do you get heard above all the noise? Read the full article at MarketingProfs
Major marketers increased their 2014 US ad spend by just 2% in 2014, according to Advertising Ages annual report on the nations top advertisers. Read the full article at MarketingProfs
Apple is a pro at creating buzz around its releases, even when it's been years between major launches. Here's how Apple's focus on three major principles helps it stay engaged with users. Read the full article at MarketingProfs
Are people watching your videos? If so, who is watching? And what are they doing after they watch? Here's how to use YouTube Analytics and Google Analytics to understand the impact your videos are having on your business. Read the full article at MarketingProfs
To reach this summer's estimated 222 million travelers, the global travel industry must engage travelers offline and online. Here's a look at the top five digital business trends affecting travel this summer. Read the full article at MarketingProfs
The number of non-Hispanic adults in the United States who identify as lesbian, gay, bisexual, or transgender (LGBT) has risen 30% since 2007, according to a recent report from Experian Marketing Services. Read the full article at MarketingProfs
Kevin Bachus, co-creator of the Xbox, senior VP of entertainment and games strategy at Dave & Buster's, discusses how the company uses mobile games to stay connected with customers between visits. Read the full article at MarketingProfs
Here's how you can reach Hispanic consumers, who are far less likely to access the Internet from a desktop computer, but more likely to own and use a smartphone, than non-Hispanics. Read the full article at MarketingProfs
The Internet's abuzz with news of the rapid growth of Facebook's video viewership and speculation whether Facebook will topple YouTube. Let's take a look at the numbers and what they mean for marketers. Read the full article at MarketingProfs
Marketing, sales, and business professionals say email is the most effective digital tactic they use to generate leads, according to a recent report from Ascend2. Read the full article at MarketingProfs
How mobile app makers and marketers learn from their peers' mistakes is what empowers them to create an app that engages users. So let's take a look at three common mistakes--and how to avoid them. Read the full article at MarketingProfs
For marketers considering push notifications in their mobile marketing strategy, these tips for triggering hyper-personalized notifications will help build brand loyalty, as opposed to pushing users away. Read the full article at MarketingProfs
Apple is the most valuable global brand in 2015, followed by Google, according to a recent report from Millward Brown. Read the full article at MarketingProfs
In today's business environment, marketers can get overwhelmed by too much data. To identify the most valuable data, marketers must first understand the different data types and the relative worth of each. Read the full article at MarketingProfs
This article will compare various tools for creating infographics to help you find the right tool for your own infographic marketing needs. Read the full article at MarketingProfs
People love visuals and stories, so combine both in visual storytelling and watch your content's reach and conversion multiply. Here are 14 tips to inspire your visual storytelling. Read the full article at MarketingProfs
Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to a recent report from The Acquity Group. Read the full article at MarketingProfs
Every technology involved in the Internet of Things (IoT) is collecting data of some type. All that data doesn't favor the big players. Small businesses can use IoT data to their benefit. Read the full article at MarketingProfs
Today's brands engage customers daily through social and digital channels. We recently researched how successful companies use those ongoing conversations to shape their new-product development process. Read the full article at MarketingProfs
Marketers say competing with other brands for the attention of social media influencers is their top challenge with the tactic, according to a recent report from Software Advice. Read the full article at MarketingProfs
A marketer's database is only as good as the data in it. Unfortunately, no one is immune to bad data that's found its way into databases—and the cost incurred is huge. Read the full article at MarketingProfs
This week, get the breakdown on YouTube's 360° ad format, and new tools for managing native Facebook content. We'll also tell you about Airbnb for Business, which hashtags Instagram bans (and why), and how to maintain your social prowess among vacationers. Skip to stay in step over the summer! Read the full article at MarketingProfs
Success stories (case studies) are a crucial part of the marketing process, especially when complex business issues and solutions are involved. These tips will help you write successful success stories. Read the full article at MarketingProfs
Christian Lachel shares his secrets to building lasting customer relationships through emotionally evocative brand experiences that increase loyalty and drive revenue. He and his team at BRC Imagination Arts have created some of the world's most memorable brand experiences. Read the full article at MarketingProfs
Venturing outside your normal space can open up your product and services to a previously untapped market. Take a look at five companies that successfully reached beyond their industries. Read the full article at MarketingProfs
Playing off the wildly popular Mean Tweets segment from The Jimmy Kimmel Show, we pulled together a handful of B2B Marketing Forum speakers to read mean tweets about marketing, marketers, or themselves. Read the full article at MarketingProfs
Just as you would when targeting any niche market, you need to follow some basic rules to effectively market to Spanish-speaking customers. Read the full article at MarketingProfs
Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine Corporation. Read the full article at MarketingProfs
The most important factors that influence the purchase of customer relationship management (CRM) software are functionality and ease of use, according to a recent report from Capterra. Read the full article at MarketingProfs
