These days, many business buyers have already made a decision about what they're going to buy even before talking to a vendor. Sales needs to adapt to be on an equal footing with buyers. Luckily, Marketing can help Sales do just that. Read the full article at MarketingProfs
Usually, advertising doesn't come cheap, but it can be cost-effective--if you do your homework ahead of time and follow some best-practices. Read the full article at MarketingProfs
The best insights expose inconsistencies, uncertainties, or knowledge gaps in your customers' thinking. Here are the four most popular types of insight B2B marketers use. Read the full article at MarketingProfs
Some 280 million people worldwide are "mobile addicts" who launch applications on their devices 60 times or more per day on average, according to a recent report by Flurry from Yahoo. Read the full article at MarketingProfs
The traditional sales funnel no longer applies to the reality of the buying process. Today's buyers carom between stages like a ball in a pinball machine. Read the full article at MarketingProfs
When people fill out your email subscribe form, they're showing a strong indication of purchase intent. Forms are also a first step toward gathering vital data for targeting customers with relevant information. Read the full article at MarketingProfs
Learn about Amazon's support for startups launching products. Also: Yahoo Livetext, managing relationships with short-form content creators, and the socnet growing the fastest. And is Twitter really cracking down on stolen jokes? Skim to stay in step. Read the full article at MarketingProfs
Some 83% of brands sent general winter-holiday-themed emails last year, and 80% sent Black Friday emails, according to a recent report from Yesmail. Read the full article at MarketingProfs
Long-form content can boost customer conversions, a recent study found. So check out these tips for adding long-form content to your marketing mix. Read the full article at MarketingProfs
You'll learn how to optimally display products or services on your pricing page, get your customers to choose the product you suggest, and use incentives and bonuses to increase conversion. Read the full article at MarketingProfs
Some 58% of consumers in the United States say they have shopped online while watching TV, according to a recent report from Blackhawk Engagement Solutions. Read the full article at MarketingProfs
When the financial interests of agencies and clients don't align, many agencies fail to serve the client first. To make sure they get real results, marketers need to know potential agency conflicts of interest. Read the full article at MarketingProfs
Planning a social media contest? Check out these helpful tips and reminders about the new FTC regulations that affect social media contests. Read the full article at MarketingProfs
What if you could make your emails more interesting? And, what if, by making them more interesting, you could increase opens, click-throughs, and conversions? Read the full article at MarketingProfs
Some 15% of adults in the United States do not use the Internet, according to a recent report from the Pew Research Center. Read the full article at MarketingProfs
Social business strategist and bestselling author Bryan Kramer discusses the science and the art of sharing, and how to use it to make your content more valuable (and shareable), Read the full article at MarketingProfs
This measurement method accurately captures lead generation efforts and presents them visually. The worm chart can provide valuable insights into your teams' performance. Read the full article at MarketingProfs
One of the hardest financial decisions when naming or renaming a company or product is whether you should splurge for the exact .com domain name--and, if not, how you should adapt the URL. Read the full article at MarketingProfs
Nearly three-quarters of media executives (71%) are concerned about how to most effectively deliver audience through digital, mobile, and social channels, according to a recent report from Active International. Read the full article at MarketingProfs
Intelligent content—content enriched by metadata—isn't just for content management. It can play an integral part in enabling B2B content marketers to learn about their buyers, optimize content strategy, and match content to buyers. Read the full article at MarketingProfs
Creating lasting connections with email has never been more challenging. These tips will help you cut through the clutter while adhering to ever-changing regulations and convincing subscribers to stay loyal. Read the full article at MarketingProfs
Grab your customers' attention and get them to respond to your television and radio ads by following these seven tips based on 25 years' experience crafting direct response commercials. Read the full article at MarketingProfs
Some 39% of advertising and marketing workers in the US say they would be more productive if their company implemented an unlimited vacation policy, according to a recent report from The Creative Group. Read the full article at MarketingProfs
Most cold emails fail because they don't connect with their audience. Fixing these three prevalent cold-email mistakes can get you better responses from your recipients. Read the full article at MarketingProfs
Companies that mine the otherwise hidden person-to-person chatter of social media gain invaluable market intelligence into what consumers really think of their brands and competitors. Read the full article at MarketingProfs
Get the latest on Facebook's new livestreaming feature, LinkedIn's social selling measurement tool, and Instagram's new ads API. Also: how Getty's making it easier to score royalty-free content... no matter what device you're using. Skim for the social skinny! Read the full article at MarketingProfs
Native ads nab more attention, garner greater focus, and make more of a subconscious impact than other ads do. Here's a look at the science behind that engagement. Read the full article at MarketingProfs
If you want to boost engagement with your email campaigns, it helps to say "thank you" in the subject line, according to a recent report from Adestra. Read the full article at MarketingProfs
When marketers refer to a video marketing strategy, they usually have YouTube in mind. However, Facebook seems to be upping its efforts to topple the video giant. Read the full article at MarketingProfs
Most B2B companies are bad at social media marketing. They're too boring, or too product-focused, to engage social media users and develop a following, which leads management to conclude social media is for B2C. Which is wrong, of course. Read the full article at MarketingProfs
Which jobs feel the most meaningful? Do those rewarding professions pay well, or do they require a sacrifice in salary? Read the full article at MarketingProfs
Flashy content may pique your customers' interest, but to keep that interest you need to provide content with substance. Long-form content can create such meaningful engagement. Here's how. Read the full article at MarketingProfs
Before you engage Millennials, you need to understand what drives them. Check out these stats about Millennials in the workforce and marketplace. Read the full article at MarketingProfs
If you don't continually re-examine your clients and your brand in order to communicate your company's unique selling proposition, you could be muddling your value or--worse--speaking to the entirely wrong audience. Read the full article at MarketingProfs
Some 88% of consumers in the United States say they have logged in to websites or mobile apps using their social media accounts--an 11% increase since 2014--according to two recent reports from Gigya. Read the full article at MarketingProfs
Amanda Holmes became CEO of Chet Holmes International when she was 24, and she has proven an incredibly effective millennial CEO. Amanda shares her approach to sales, leadership, and more. Read the full article at MarketingProfs
Knowing how you're leaving your marketing vulnerable to click fraud can help you start making the changes needed to protect your business against it. Read the full article at MarketingProfs
Delivering a great presentation is not only hard but also critically important to your business. If done correctly, a presentation often means the difference between getting that new customer or wondering what went wrong. Read the full article at MarketingProfs
I was a line cook for years and learned that the work was hard, fast-paced, and addictive—not unlike marketing. The lessons I learned in the kitchen apply to marketing departments, too. Read the full article at MarketingProfs
You pour weeks into preparing for launch. You finally release the product and eagerly wait for sales to pour in. Yet, they don't. You blame the product: Should we add features? Are the colors wrong? But maybe, your copy is what's falling short. Read the full article at MarketingProfs
For most marketers, coming up with content ideas is easy at first. We have them when we are at the gym, driving to work, or sitting at our favorite coffee house. But after a while, the well starts to run dry. Read the full article at MarketingProfs
Some 80% of Millennial workers say they text with colleagues, and 60% say they text with their boss, according to a recent report from join.me. Read the full article at MarketingProfs
Agile is change, and change is difficult for everyone--newbies and experienced marketers, alike. But these tips, based on long experience, can help agile marketing teams be more effective and efficient. Read the full article at MarketingProfs
Generations are shaped to some extent by the times in which they come of age, so it makes sense for marketers who wish to reach millennials to understand the forces and behaviors that drive this diverse group. Read the full article at MarketingProfs
Find out how you can use deep-dive Twitter searches to improve your marketing. You'll also discover how to download your LinkedIn contacts' email addresses, up your Instagram game, and get a grip on what's going on with Google's Alphabet soup. Read the full article at MarketingProfs
