How are social media teams structured in different organizations? Take a look at how yours compares with the 350 social media marketers' surveyed in this recent study. Read the full article at MarketingProfs
Which digital marketing skills and job titles are highly sought after? And how much do those in-demand positions pay, on average? Read the full article at MarketingProfs
The ability to predict buying behavior and fine-tune personalization is every marketer's dream. Data science makes that dream come true. Read the full article at MarketingProfs
The vast number of available marketing technology options is proof that marketing is evolving into a technology-powered discipline. To ensure your tech investments truly help your organization thrive, make sure they constitute an effective, efficient, and sustainable "technology ecosystem." Read the full article at MarketingProfs
Do photos with above-average engagement on Instagram have any qualities in common? Does the use of tags lead to more likes and comments? Are people more likely to interact with images featuring certain filters and colors? Read the full article at MarketingProfs
The attention span of your customers is getting shorter and shorter. So, what does that mean for you as a marketer? Read the full article at MarketingProfs
Consumers around the world are becoming more confident about buying online. Check out these stats about the current state of e-commerce along with predictions about its future. Read the full article at MarketingProfs
To increase engagement and overall effectiveness of email campaigns, marketers need to focus on inboxing. Why? Because higher inboxing rates translate into higher open, click, and conversion rates, all of which ultimately affect program revenue. Read the full article at MarketingProfs
Back-to-school shoppers are visiting multiple retailers rather than simply going to one-stop stores, according to a recent report from Cardlytics. Read the full article at MarketingProfs
Often, great ideas come to us when we least expect them, but it's annoying when we can't generate content on deadline. Still, don't worry, this is the 21st century... We have technology and experience on our side. Read the full article at MarketingProfs
Consultant and author Mike Goldman ("Performance Breakthrough: The 4 Secrets of Passionate Organizations") explains how to enhance your company's performance by hiring for natural talent and core values and creating the right culture for success. Read the full article at MarketingProfs
Marketers often cringe at the thought of managing metadata. But when you keep in mind how powerful it is, you begin to view metadata as a key for unlocking better customer experiences. Read the full article at MarketingProfs
All of the 10 most expensive paid search keywords are related to mesothelioma, a cancerous tumor that is at the center of many asbestos-related lawsuits, according to a recent report from Adgooroo. Read the full article at MarketingProfs
Four technologies are driving live-event marketering: social, mobile, analytics, and the Cloud (SMAC), providing new ways to know your fans, reach them at the right time via the right channel, and measure results to ensure you spend precious marketing dollars wisely. Read the full article at MarketingProfs
Does predictive marketing sound too overwhelming? Then start small, focus on measurable campaigns, and become an expert predictive marketer in no time. Read the full article at MarketingProfs
Some 59% of parents in the US who use social media say they have come across useful information about parenting in the last 30 days on online social networks, according to a recent report the Pew Research Center. Read the full article at MarketingProfs
Personas are not new. What is new is taking personas and applying them to social media. This article provides four approaches to creating personas to increase the relevancy of your social media content. Read the full article at MarketingProfs
Avoid these five common mistakes when presenting data online. You'll better enable organizational stakeholders (including the right ones!) to interact with and then act upon the data presented. Read the full article at MarketingProfs
Summer's winding down--all the more reason to amp up your social strategy. See how MasterCard is testing selfies as a secure payment option, how LinkedIn plans to take over your office directory, how to win at livestreaming, and which brands get Reddit (and how they're using it). Read the full article at MarketingProfs
Today's fastest growing social media channels are visually based. Here's the scoop for engaging your visuals-loving customers. Read the full article at MarketingProfs
Which types of emails from brands are consumers most likely to forward? Are personalization, segmentation, audience size, and subject matter virality factors? Read the full article at MarketingProfs
At a time when marketers are challenged to furnish steady streams of engaging content, curating other people's content is an effective tactic. Still, it merely shifts the challenge to "How do I identify and curate valuable content?" Read the full article at MarketingProfs
What makes some social media professionals more successful than others? Here's a look at the habits that help them effectively build relationships, educate audiences, and drive action online. Read the full article at MarketingProfs
Which press release distribution services are most used and liked by businesses? To find out, G2 Crowd recently examined PR professionals' and marketers' written evaluations of press release services. Read the full article at MarketingProfs
Too many e-commerce businesses are ignoring online shopping's shift from desktop to mobile. Are you? If so, these tips can help you craft better mobile shopping experiences for your customers. Read the full article at MarketingProfs
Often, the hardest thing for a marketer to do--conceptually--is to separate brand from product. "Our brand and product are inseparable," I've heard it said--by some very successful people. But that's all an illusion. Read the full article at MarketingProfs
You know a business is doing well when its name becomes a verb, the way "Netflix-binging" has. So, how has Netflix captured its audience's attention and kept it? Read the full article at MarketingProfs
Some 65% of senior marketing executives say visual assets (photos, video, illustrations, and infographics) are core to how their brand story is communicated, according to a recent report from the CMO Council and Libris. Read the full article at MarketingProfs
The marketing industry faces simultaneous storms of disruption in mobile, video, and programmatic advertising. Here's what you need to know to prepare for this perfect storm. Read the full article at MarketingProfs
Sales and Marketing misalignment not only saps marketing ROI but also slows pipeline growth, drags down conversion rates, and contributes to slow growth--or even loss--in revenue. But you can fix it. Read the full article at MarketingProfs
Demandbase Chief Marketing Officer Peter Isaacson discusses the "golden age of B2B marketing," how to measure success, and using account-based marketing to increase revenue. Read the full article at MarketingProfs
How do people express laughter online? To find out, Facebook examined posts and comments posted to the social network in the last week of May 2015. Read the full article at MarketingProfs
Marketing vs. User Experience. It doesn't have to be a hostile relationship. By using the principles and experiences of one field, you can improve the quality of the other. To improve your marketing, think like a UX designer. Read the full article at MarketingProfs
Influencer marketing is one of the most effective ways to drive sales and grow your brand online. But you'll need to take a structured approach to building a long-term relationship. Read the full article at MarketingProfs
Thinking of mobile as a separate channel doesn't make sense anymore in an Apple Watch world. Businesses now must think of mobile as the foundation for all their marketing. Read the full article at MarketingProfs
The proportion of annual revenue that companies spend on marketing and sales varies widely by industry and strategy, according to a recent report from Vital. Read the full article at MarketingProfs
Beacons detect nearby smartphones and send the ads, coupons, and customized information to give clients a personalized experience. That's a win-win for customers and businesses. Read the full article at MarketingProfs
Data plays a key role in B2B marketing. Here is an outline of three ways marketers can reap the rewards of being more data-driven. Read the full article at MarketingProfs
Get the latest on what makes M--the Facebook approach to Siri--different and worth trying. You'll also get an early glimpse of how Instagram ads are faring, how Snapchat's wooing back-to-schoolers, and how to conduct a results-bearing social media audit. Skim to stay in the know. Read the full article at MarketingProfs
Stress is reaching dangerous levels for many marketers, according to a recent report. Here's a look at what's stressing them out the most. Read the full article at MarketingProfs
Google is now better able to reward high-quality Web content that is relevant to a search query and less dependent on traditional signals, such as keywords, according to a recent report from Searchmetrics. Read the full article at MarketingProfs
Brand managers are a hot commodity in today's crowded business environment. These five behaviors separate successful brand managers from inept ones. Read the full article at MarketingProfs
Fundamentally, business is about beating the competition. You cannot make judgments around strategies for doing so without first understanding the strengths and weaknesses of competitors. Read the full article at MarketingProfs
Are enterprises creating grammatically accurate and easy-to-read content pieces? To find out, Acrolinx examined the public-facing Web pages of 170 large global brands. Read the full article at MarketingProfs
