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The State of the Social Media Team [Infographic]
How are social media teams structured in different organizations? Take a look at how yours compares with the 350 social media marketers' surveyed in this recent study. Read the full article at MarketingProfs -
The Most In-Demand Digital Marketing Skills
Which digital marketing skills and job titles are highly sought after? And how much do those in-demand positions pay, on average? Read the full article at MarketingProfs -
Why Marketers Really Need to Know About Data Science
The ability to predict buying behavior and fine-tune personalization is every marketer's dream. Data science makes that dream come true. Read the full article at MarketingProfs -
Safeguard Marketing's Value: Build a Marketing Technology Ecosystem
The vast number of available marketing technology options is proof that marketing is evolving into a technology-powered discipline. To ensure your tech investments truly help your organization thrive, make sure they constitute an effective, efficient, and sustainable "technology ecosystem." Read the full article at MarketingProfs -
The Science of Instagram: How to Get More Likes [Infographic]
Do photos with above-average engagement on Instagram have any qualities in common? Does the use of tags lead to more likes and comments? Are people more likely to interact with images featuring certain filters and colors? Read the full article at MarketingProfs -
Get Your Easily Distracted Customers to Focus on You
The attention span of your customers is getting shorter and shorter. So, what does that mean for you as a marketer? Read the full article at MarketingProfs -
What Global Opportunities for Online Retailers Look Like in 2015 [Infographic]
Consumers around the world are becoming more confident about buying online. Check out these stats about the current state of e-commerce along with predictions about its future. Read the full article at MarketingProfs -
Five Tips for Increasing Email Engagement and Improve Inboxing
To increase engagement and overall effectiveness of email campaigns, marketers need to focus on inboxing. Why? Because higher inboxing rates translate into higher open, click, and conversion rates, all of which ultimately affect program revenue. Read the full article at MarketingProfs -
Back-to-School Shopping Trends
Back-to-school shoppers are visiting multiple retailers rather than simply going to one-stop stores, according to a recent report from Cardlytics. Read the full article at MarketingProfs -
Six Effective Ways to Clear 'Content Block' [Infographic]
Often, great ideas come to us when we least expect them, but it's annoying when we can't generate content on deadline. Still, don't worry, this is the 21st century... We have technology and experience on our side. Read the full article at MarketingProfs -
How to Improve Your Company's Performance: Mike Goldman on Marketing Smarts [Podcast]
Consultant and author Mike Goldman ("Performance Breakthrough: The 4 Secrets of Passionate Organizations") explains how to enhance your company's performance by hiring for natural talent and core values and creating the right culture for success. Read the full article at MarketingProfs -
Metadata Helps You Create Better Customer Experiences
Marketers often cringe at the thought of managing metadata. But when you keep in mind how powerful it is, you begin to view metadata as a key for unlocking better customer experiences. Read the full article at MarketingProfs -
The 10 Most Expensive Paid Search Keywords
All of the 10 most expensive paid search keywords are related to mesothelioma, a cancerous tumor that is at the center of many asbestos-related lawsuits, according to a recent report from Adgooroo. Read the full article at MarketingProfs -
Four Tips for Marketing Live Events in the Era of SMAC
Four technologies are driving live-event marketering: social, mobile, analytics, and the Cloud (SMAC), providing new ways to know your fans, reach them at the right time via the right channel, and measure results to ensure you spend precious marketing dollars wisely. Read the full article at MarketingProfs -
10 Ways to Convert More Customers Using Location
How can businesses use location to increase conversions and sales? Read the full article at MarketingProfs -
Four Quick Tips for Becoming an Expert Predictive Marketer
Does predictive marketing sound too overwhelming? Then start small, focus on measurable campaigns, and become an expert predictive marketer in no time. Read the full article at MarketingProfs -
How Parents Use Social Media
Some 59% of parents in the US who use social media say they have come across useful information about parenting in the last 30 days on online social networks, according to a recent report the Pew Research Center. Read the full article at MarketingProfs -
Harness the Power of Personas for Social Media Marketing
Personas are not new. What is new is taking personas and applying them to social media. This article provides four approaches to creating personas to increase the relevancy of your social media content. Read the full article at MarketingProfs -
Five Mistakes to Avoid When Moving From PowerPoint to Online Reporting
Avoid these five common mistakes when presenting data online. You'll better enable organizational stakeholders (including the right ones!) to interact with and then act upon the data presented. Read the full article at MarketingProfs -
#SocialSkim: The Future of Payments May Be Selfies, Plus 11 More Stories in This Week's Roundup
Summer's winding down--all the more reason to amp up your social strategy. See how MasterCard is testing selfies as a secure payment option, how LinkedIn plans to take over your office directory, how to win at livestreaming, and which brands get Reddit (and how they're using it). Read the full article at MarketingProfs -
What Brands Need to Know About Visual Social Media [Infographic]
Today's fastest growing social media channels are visually based. Here's the scoop for engaging your visuals-loving customers. Read the full article at MarketingProfs -
What Makes a Marketing Email Go Viral?
Which types of emails from brands are consumers most likely to forward? Are personalization, segmentation, audience size, and subject matter virality factors? Read the full article at MarketingProfs -
Five Skills You Need to Curate Standout Content
At a time when marketers are challenged to furnish steady streams of engaging content, curating other people's content is an effective tactic. Still, it merely shifts the challenge to "How do I identify and curate valuable content?" Read the full article at MarketingProfs -
Seven Habits of Highly Successful Social Media Professionals
What makes some social media professionals more successful than others? Here's a look at the habits that help them effectively build relationships, educate audiences, and drive action online. Read the full article at MarketingProfs -
The Top-Rated Services for Distributing Press Releases
Which press release distribution services are most used and liked by businesses? To find out, G2 Crowd recently examined PR professionals' and marketers' written evaluations of press release services. Read the full article at MarketingProfs -
Five Tips for Supercharging Your Customers' Mobile Shopping Experience
Too many e-commerce businesses are ignoring online shopping's shift from desktop to mobile. Are you? If so, these tips can help you craft better mobile shopping experiences for your customers. Read the full article at MarketingProfs -
Build Your Brand by Separating It From Product
Often, the hardest thing for a marketer to do--conceptually--is to separate brand from product. "Our brand and product are inseparable," I've heard it said--by some very successful people. But that's all an illusion. Read the full article at MarketingProfs -
What B2B Marketers Can Learn From Netflix About Customer Engagement [Infographic]
You know a business is doing well when its name becomes a verb, the way "Netflix-binging" has. So, how has Netflix captured its audience's attention and kept it? Read the full article at MarketingProfs -
The Current and Future Role of Visual Media in Marketing
Some 65% of senior marketing executives say visual assets (photos, video, illustrations, and infographics) are core to how their brand story is communicated, according to a recent report from the CMO Council and Libris. Read the full article at MarketingProfs -
Three Powerful Forces Changing the Marketing Landscape
The marketing industry faces simultaneous storms of disruption in mobile, video, and programmatic advertising. Here's what you need to know to prepare for this perfect storm. Read the full article at MarketingProfs -
Six Simple Steps for Aligning Sales and Marketing to Boost Conversions and Fill Your Pipeline
Sales and Marketing misalignment not only saps marketing ROI but also slows pipeline growth, drags down conversion rates, and contributes to slow growth--or even loss--in revenue. But you can fix it. Read the full article at MarketingProfs -
The Golden Age of B2B Marketing: Peter Isaacson of Demandbase on Marketing Smarts [Podcast]
Demandbase Chief Marketing Officer Peter Isaacson discusses the "golden age of B2B marketing," how to measure success, and using account-based marketing to increase revenue. Read the full article at MarketingProfs -
LOL vs. Haha: How People Laugh Online
How do people express laughter online? To find out, Facebook examined posts and comments posted to the social network in the last week of May 2015. Read the full article at MarketingProfs -
What Marketing Can Learn From User Experience
Marketing vs. User Experience. It doesn't have to be a hostile relationship. By using the principles and experiences of one field, you can improve the quality of the other. To improve your marketing, think like a UX designer. Read the full article at MarketingProfs -
How to Turn Bloggers (and Other Influencers) Into Your Brand Champions
Influencer marketing is one of the most effective ways to drive sales and grow your brand online. But you'll need to take a structured approach to building a long-term relationship. Read the full article at MarketingProfs -
Why Apple Watch Rings the Death Knell of the 'Mobile' Marketing Channel
Thinking of mobile as a separate channel doesn't make sense anymore in an Apple Watch world. Businesses now must think of mobile as the foundation for all their marketing. Read the full article at MarketingProfs -
How Much Do Public Companies Spend on Marketing and Sales? [Infographic]
The proportion of annual revenue that companies spend on marketing and sales varies widely by industry and strategy, according to a recent report from Vital. Read the full article at MarketingProfs -
How Beacons Benefit Your Customers (and You)
Beacons detect nearby smartphones and send the ads, coupons, and customized information to give clients a personalized experience. That's a win-win for customers and businesses. Read the full article at MarketingProfs -
Three Ways It Pays for Marketers to Be More Data-Driven
Data plays a key role in B2B marketing. Here is an outline of three ways marketers can reap the rewards of being more data-driven. Read the full article at MarketingProfs -
#SocialSkim: All About Facebook M, Plus 8 More Stories in This Week's Roundup
Get the latest on what makes M--the Facebook approach to Siri--different and worth trying. You'll also get an early glimpse of how Instagram ads are faring, how Snapchat's wooing back-to-schoolers, and how to conduct a results-bearing social media audit. Skim to stay in the know. Read the full article at MarketingProfs -
How Stressed Are Marketers? [Infographic]
Stress is reaching dangerous levels for many marketers, according to a recent report. Here's a look at what's stressing them out the most. Read the full article at MarketingProfs -
Four Important SEO Trends for 2015
Google is now better able to reward high-quality Web content that is relevant to a search query and less dependent on traditional signals, such as keywords, according to a recent report from Searchmetrics. Read the full article at MarketingProfs -
Five Things That Successful Brand Managers Do
Brand managers are a hot commodity in today's crowded business environment. These five behaviors separate successful brand managers from inept ones. Read the full article at MarketingProfs -
Five Top Tips for Successfully Profiling Your Competitors
Fundamentally, business is about beating the competition. You cannot make judgments around strategies for doing so without first understanding the strengths and weaknesses of competitors. Read the full article at MarketingProfs -
Are Brands Creating High-Quality Content?
Are enterprises creating grammatically accurate and easy-to-read content pieces? To find out, Acrolinx examined the public-facing Web pages of 170 large global brands. Read the full article at MarketingProfs