MarketingProfs
Daily Posts from marketingprofs.com
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Customer Experience Must Be at the Heart of Your Agile Marketing
Customers today don't want businesses to merely sell them products; customers want businesses to understand them, too. Agile marketing can help businesses do exactly that. Read the full article at MarketingProfs -
What You Need to Know About the Always-On Consumer [Infographic]
Today's consumers seem to always be digitally connected, blurring the lines between work and play. To reach these always-on consumers, businesses must change their approach. Read the full article at MarketingProfs -
How to Synchronize Your Marketing With the Customer Journey
Brand loyalty isn't what it used to be. Consumers can now google your product or service and immediately see whether a competitor's pricing or location works better for them. Here's how you can still win them over. Read the full article at MarketingProfs -
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The Staggering Scale of What Happens Online in a Minute [Infographic]
How big is the Internet? How many online actions are taking place? How much digital content is being consumed? Read the full article at MarketingProfs -
GigSalad (Like 'Airbnb for Event Planners') Founder Mark Steiner on Marketing Smarts [Podcast]
The story of how a struggling actor turned his experience into GigSalad, a company that enables event planners and others to browse, contact, and hire the entertainers and other services they need for events. Read the full article at MarketingProfs -
What 'Game of Thrones' Author George R.R. Martin Can Teach You About Marketing
Take a look at "Game of Thrones" author George R.R. Martin's career, and you'll find lessons that go beyond mere entertainment and apply as practical marketing advice. Read the full article at MarketingProfs -
How to Calculate Your Company's Investment in Blogging
How valuable is your blog in the array of marketing efforts you're investing money in? How can you determine whether it's money well spent or a waste of marketing dollars? How can you take steps to make it cost-effective? Read the full article at MarketingProfs -
Jared and Subway: A Fall From Grace, or Why Brands Should Use Micro-Influencers to Build Credibility
For years, Jared Fogle has been synonymous with Subway. So, when scandal hits, brands suffer from such celebrity enmeshment. They should've used non-celebrity micro-influencers instead. Read the full article at MarketingProfs -
Scoring the winning goal and avoiding hitting the wall at pace. All in aid of a brilliant charity, take a look at http://www.wingsforlife.com/en/ #bestsportever #murderball #wheelchairrugby #wingsforlife
by Alex Miller via Instagram 9/16/2015 5:44:46 PM -
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How Common Is Coworker Sabotage?
Nearly one-third (31%) of advertising and marketing executives say a colleague has tried to make them look bad on the job, according to a recent report from The Creative Group. Read the full article at MarketingProfs -
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Why Brands Should Sweat the 'Small Stuff' of Customer Experience
The "small stuff" that brands overlook in customer experience is usually "big stuff" in their customers' eyes. That small stuff can boost or destroy that relationship. Read the full article at MarketingProfs -
Six Ways to Spice Up Your Marketing Collateral to Quickly Engage Audiences
You now have to capture your readers' attention at the earliest stage of their journey with your company. If you don't, you may never connect. So how can your marketing collateral grab their attention? Read the full article at MarketingProfs -
How to Get Better Branded Content for Your Campaigns: Give Away More Creative Control
Find creative partners you trust, get on the same page about the project, then let them do their thing. But before you hand over the keys to the kingdom, here are four tips to make sure your project goes smoothly. Read the full article at MarketingProfs -
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